Why Pudgy Penguins Turned to This Toy Guru to Reach the Masses
Pudgy Penguins, a popular NFT collection, has partnered with toy industry veteran Luca Bercovici to expand their brand into physical merchandise. The collaboration aims to create a line of toys that appeals to a broader audience, moving beyond the digital realm of NFTs. Bercovici's experience in toy design and marketing is expected to help the brand reach mainstream consumers. The initiative reflects a growing trend among NFT projects to explore tangible products as a way to enhance their visibility and engagement. This move is part of Pudgy Penguins' strategy to solidify its presence in both the digital and physical markets.
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