Why Pudgy Penguins Turned to This Toy Guru to Reach the Masses

Pudgy Penguins, a popular NFT collection, has partnered with toy industry veteran Luca Bercovici to expand their brand into physical toys and merchandise. This collaboration aims to bridge the gap between digital collectibles and the mainstream market, targeting a broader audience beyond crypto enthusiasts. Bercovici's experience in toy design and marketing is expected to help elevate the Pudgy Penguins brand. The initiative reflects a growing trend among NFT projects seeking to diversify and enhance their presence in the physical world.

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