Steak 'n Shake Says Bitcoin Has Lifted Sales 'Dramatically' in 9 Months

Steak 'n Shake reported a significant increase in sales over the past nine months, attributing this boost to the acceptance of Bitcoin as a payment method. The fast-food chain noted that the integration of cryptocurrency has attracted a new customer base and enhanced overall revenue. Steak 'n Shake's management highlighted that the move to accept Bitcoin aligns with their strategy to innovate and adapt to changing consumer preferences. The company plans to continue leveraging digital currencies to further drive sales and engagement.

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