Steak ‘n Shake Adds $10 Million in Bitcoin Exposure Alongside BTC 'Strategic Reserve'

Steak ‘n Shake has announced a $10 million investment in Bitcoin, enhancing its exposure to the cryptocurrency market. This move includes the establishment of a "strategic reserve" of Bitcoin, aimed at leveraging potential growth in digital assets. The company believes that integrating Bitcoin into its financial strategy will attract tech-savvy customers and improve its overall brand image. This initiative reflects a growing trend among traditional businesses to adopt cryptocurrencies as part of their financial portfolios.

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