Steak ‘n Shake Adds $10 Million in Bitcoin Exposure Alongside BTC 'Strategic Reserve'

Steak ‘n Shake has announced a $10 million investment in Bitcoin, enhancing its exposure to the cryptocurrency market. This move includes the establishment of a "strategic reserve" of Bitcoin, indicating the company's commitment to integrating digital assets into its financial strategy. The investment aims to leverage potential growth in the cryptocurrency space while appealing to a tech-savvy customer base. Steak ‘n Shake joins a growing list of companies exploring Bitcoin as part of their asset management.

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