Prenetics scraps Bitcoin strategy to focus on Beckham-backed nutrition brand

Prenetics has decided to abandon its Bitcoin strategy to concentrate on its nutrition brand, which is backed by soccer star David Beckham. The company aims to enhance its focus on health and wellness products rather than cryptocurrency investments. This shift comes as Prenetics seeks to capitalize on the growing demand for personalized nutrition solutions. The decision reflects a broader trend among companies reevaluating their involvement in the volatile crypto market.

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