Lego Debuts 'Smart Brick' at CES, Bringing Light, Sound and Silicon Into the Classic 2x4

Lego has introduced a new product called the "Smart Brick" at CES, which integrates light, sound, and silicon technology into the traditional 2x4 brick design. This innovative brick allows for interactive play experiences, enabling users to create dynamic projects that respond to various inputs. The Smart Brick is part of Lego's broader strategy to merge physical play with digital experiences, appealing to both children and tech-savvy consumers. The product aims to enhance creativity and learning through technology while maintaining the classic Lego building experience.

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