E-commerce giant Mercado Libre to sunset rewards-based Mercado Coin: Report
E-commerce giant Mercado Libre is set to discontinue its rewards-based cryptocurrency, Mercado Coin, according to a recent report. The decision comes as the company shifts its focus towards enhancing its core business operations rather than maintaining the digital currency. Mercado Coin was initially introduced to incentivize customer loyalty and engagement within the platform. The sunset of the cryptocurrency reflects broader challenges in the crypto market and the need for companies to adapt to changing consumer preferences. Users will be informed about the transition and any necessary steps regarding their existing Mercado Coin balances.
Read the full article: Coin Telegraph